TWG Global launches ticketing, operations software called RightsHelper

TWG Global Unveils RightsHelper: A New Era in Ticketing and Operations Software

On October 15, 2023, TWG Global, a prominent player in event management technology, introduced its latest innovation: RightsHelper. This new ticketing and operations software was unveiled during a press conference at the company’s headquarters in Austin, Texas. RightsHelper is designed to simplify the ticketing process and boost operational efficiency for event organizers.

What RightsHelper Offers

RightsHelper tackles the challenges of ticketing and operational management in the events industry with a range of impressive features:

• Automated Ticketing System: This feature automates the ticket sales process, enabling organizers to set pricing tiers, manage inventory, and monitor sales in real-time.
• User-Friendly Interface: The software is equipped with an intuitive interface, making it easy for both organizers and attendees to navigate the ticketing process.
• Comprehensive Reporting Tools: Users can generate detailed analytics and reports on ticket sales, customer demographics, and overall event performance.
• Integration Capabilities: RightsHelper can easily connect with existing event management tools and platforms, ensuring versatility for different types of events.
• Customer Support Features: Built-in support tools allow organizers to efficiently address attendee inquiries and issues.

Development Journey

The journey to create RightsHelper began in early 2022, spurred by market research that revealed a pressing need for more efficient ticketing solutions in the events sector. TWG Global collaborated with industry stakeholders, including event organizers and venue operators, to gather valuable insights that informed the software’s development.

By mid-2023, the software entered a beta testing phase, where select clients had the opportunity to trial the platform. Feedback from these early users played a crucial role in enhancing the software’s functionality and user experience.

Impact on the Industry

The timing of RightsHelper’s launch is significant, as the events industry continues to rebound from the disruptions caused by the COVID-19 pandemic. With live events gaining momentum again, the demand for effective ticketing solutions has surged. RightsHelper positions TWG Global as a key contender in this evolving market.

• Boosted Efficiency: By automating ticketing processes, RightsHelper allows event organizers to concentrate on other vital aspects of planning, such as marketing and engaging attendees.
• Cost-Effective Solution: The software aims to lower operational costs associated with ticketing, making it an appealing choice for smaller event organizers.
• Increased Competition: The introduction of RightsHelper adds pressure on existing ticketing platforms to innovate and improve their offerings.

Final Thoughts

The launch of RightsHelper by TWG Global represents a significant step forward in ticketing and operations software for the events industry. With its robust features and user-friendly design, RightsHelper has the potential to revolutionize how event organizers handle ticket sales and operations, ultimately supporting the growth of live events in the post-pandemic landscape.

As the software begins to make its mark in the market, observing its adoption and influence on the broader events scene will be essential.